Email Marketing

Email marketing is the cornerstone of digital marketing.


Most of the people who visit your site will not buy from you immediately. Capturing contact info for additional marketing and “lead nurturing” is the best way to sell in 2016, and email remains the highest converting channel for interacting with leads.


Email marketing funnels begin with a “lead magnet”. This is something compelling you offer your website visitors in exchange for their email address. Possible options include a free digital download, a free service trial, a “seat” at a webinar, site membership, a coupon, etc.


Once the person subscribes to your email list, you’ll have the opportunity to display your authority and credibility by providing valuable content to them via email.


Other benefits of email marketing include:

Low cost

Global reach

Easy to automate

Easy to segment

Immediate communication

Easy to setup and run

Easy to track and optimise



There are a lot of marketing channels that are hard. As you may have noticed from the above list, email marketing is one of the few that can be described as “easy”.


You are able to ensure consistency using automation for email triggering events

And there are a number of platforms that help manage this



Additional Reading

21 Powerful Ways to Quickly Grow Your Email List by Jacob McMillen

How to Build Your Email List: The (Better Than) Ultimate Guide by Aaron Orendorff

0 views

© 2018 by Enterprise Great Lake Taupo

Level One

32 Roberts Street

Taupo

(021) 1321475

business growth mentors economic develpment