Articles

The business world as we knew it will never be the same again. A complete shift and transformation is still yet to come in the way we buy...

Being a solo operator can be isolating, and it can sometimes feel like your work is your life. It doesn’t need to be like that. Read on...

Your brand is so much more than your logo. Take some time and analyse your brand. It will help provide a framework for all of your...

Staff Referrals Referrals are one of the best ways to find new customers, and who better suited to obtain referrals than your current...

Webinars A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or...

Email marketing is the cornerstone of digital marketing. Most of the people who visit your site will not buy from you immediately....

Using social media for business is really a non-negotiable. 67% of consumers use social media for customer support, and 33% prefer using...

You need to be able to tell your customer what you have on offer and when your marketing have them come somewhere. This may be a website,...

'Marketing 101' webinar presented by Bryn Ingham, General Manager of Mediaworks Taupo. MediaWorks Taupo helps local businesses create...

There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business...

Half of these options will probably be viable growth strategies for your business. Four of them are probably worth testing out over the...

Two million small to medium sized businesses advertise on Facebook; it’s an inexpensive and effective way to market to virtually any...

Why most people are bad at selling When most people think of a “salesperson,” they imagine a spammy telemarketer or used-car salesman....

From 1 April 2019 employers must: file employment information every payday instead of an Employer monthly schedule (IR348), provide new...

“If your startup failed, it’s because it didn’t solve a tier 1 problem for a large enough audience — here’s how to never make that...

Working in a positive way with your employees to grow their performance will increase employee engagement and help your organisation...

IMPROVE YOUR CUSTOMER SERVICE AND SALES TECHNIQUES Professional Skills for the Service Sector (Customer Service and Sales Techniques)...

Including a trial period in your employment agreements can protect you from hiring an employee who mightn’t have the right skills or...

Employees and contractors have different rights and responsibilities. You need to know whether you’re an employee or a contractor because...

Advertising and Interviewing Staff Finding the right employee takes a bit of work, but the payoff is worth it. The right person will...