Using social media for business is really a non-negotiable.
67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. If people can’t find your business via social media, they will look for your competitors who ARE present on preferred social channels.
The real question isn’t whether you should have active social media accounts, it’s how much time and resources you should be investing in growing your social audiences.
For some businesses, it makes sense to invest heavily in organic social media growth.
For example, Instagram users that follow fashion influencers are actively looking to purchase new styles. By building an active, fashion-savvy audience, a clothing retailer can build a consistent direct sales channel.
For other businesses, investing in Instagram might not make sense.
The key is identifying where your customers are and how they like to be approached. If social media is the answer to both those questions, it’s the perfect channel for your business.
Facebook. It’s a given. But what about Linkedin? Twitter? Snapchat? Instagram?
Each platform has a slightly different audience and requires constant updating and monitoring. Start with Facebook and go from there.
The most on-trend marketing activity in 2017. Use ‘Facebook Live’ to capture happenings at the office - or maybe profile a client or a product each week. You can take whizzy little clips on your smartphone and edit them in Facebook for free.
Video is shared 1200% times more than links/text combined! If you’re using Snapchat or Instagram - then video should be your default post setting. Here’s what a recent survey suggests:
• Videos are an interesting and entertaining way to get acquainted with the brand/services.
• Approximately 79% of users want to watch videos to learn about a product.
• More than 91% customers watch explainer videos, out of which 84% are compelled to buy the service/product.
All these platforms are free to set up, and by paying a small amount, you can
generate some great leads and engagement.
Key thing to remember - engagement is what you are after - not likes. You need to pay for your messages to be viewed by your followers - so don’t waste budget ‘buying’ likes, instead seek genuine engagement.
7 Step Beginner’s Guide To Effective Social Media for Small Business by Jamil VeljiThe Ultimate Guide To Creating The Perfect Social Media Calendar by Sandrine Sahakians
The Platforms have a ton of information to get the most out of using them
And there are a number of platforms to help manage content