Tourism and Hospitality
As one of New Zealand’s top tourist destinations, Taupō attracts visitors year-round to experience its stunning natural landscapes, geothermal wonders, and adventure activities. The iconic Lake Taupō, Huka Falls, and Tongariro National Park are major drawcards for domestic and international travelers.
Power in Numbers
The sector presents significant opportunities for investment in eco-tourism, luxury accommodation, and adventure-based experiences, as global travelers increasingly seek sustainable and immersive travel options. The region's continued growth in visitor numbers and focus on enhancing the visitor experience, positions Taupō's tourism and hospitality industry for on-going expansion.
Businesses in the region are supported by Destination Great Lake Taupō (Love Taupō) as the Regional Tourism Organisation for the district. Love Taupō markets the region to domestic and international markets in order to increase visitor numbers, length of stay, and activity involvement and ensure that our visitors have positive experiences that they want to share with their families, friends and networks.