Turangi Marine is Making Waves

With most New Zealanders unable to travel internationally due to COVID restrictions, kiwis

are finding new ways to spend their holiday budget. For Pauline and Craig Lyons of Turangi

Marine, the pandemic has created some unexpected benefits. “Over the first COVID

lockdown our business took a hit. But now things are really busy. We’re finding that

customers that would normally travel overseas for a holiday are spending their money

locally, rather than just leaving it in the bank” says Pauline.


Together Craig and Pauline have over 40 years of experience in the marine industry, and

Craig has been part of the local Coastguard Unit for over 27 years. “For us it’s about getting

to know our customers and their families, so we can help find the right watercraft for their

needs, and their ability. We make sure they have everything they need to be safe on the

water” says Pauline.


Turangi Marine are active supporters of the Southern Lakes and Tongariro communities,

sponsoring a range of children’s charities, conservation projects, and the annual Omori

Kuratau Fishing Competition. The team are passionate about the area, and love spending

time in the Kaimanawa ranges, Tongariro National Park, and out on Lake Taupō.


Over the past five years the couple have grown the business from four to ten staff

members, including five marine trained and qualified mechanics. This specialist knowledge means the business has a reputation for high quality boat fit-outs and repairs. “We have pretty high standards and take the time to do the job properly. Once we’ve sold a new boat

or jet ski we have an on-the-water handover with the customer, so they can feel safe and

confident with their new purchase” says Pauline.


Craig and Pauline are always looking out for new markets and products to build on their

range. Along with selling new Buccaneer and Extreme boats and new Yamaha outboards

and jet skis, they have a retail space stocked with marine safety gear, and other watersports

equipment. “We’ve had great support from the team at Enterprise Great Lake Taupō. At

each stage in our growth we’ve received really helpful advice through the business mentor

programme, and we’re currently working on our latest business plan with Mike Bowie” she

says.


When asked for her advice to other local businesses facing challenges, Pauline says to look

for the opportunities. “Think about what you can improve, and how you can adapt. Employ

good people and empower them to step up - you don’t need to do everything yourself” she

says. Pauline also recommends that businesses invest in marketing. “Find out what type of

marketing works for your business and your industry, and then put money into it. I used to

see marketing as an unnecessary expense, but I’ve learnt it’s a critical part of our success”

says Pauline.



18 views