Standing Out Online: Practical Content Strategies for Small Businesses

Know you should be sharing more content online but don't know where to start? And when it comes to your businesses website - when was the last time it was updated?

From blogs to email marketing and ensuring your website is doing its best job possible of introducing new customers to your business, it can feel like the list of 'content must-dos' is never-ending, but it's a task that is often put to the bottom of the priority pile. You've got to keep up the day-to-day running first right?

In this session you’ll learn:

• How to get noticed in a crowded online space, and why your website should be about your customers, not you.

• Understanding what makes your business different, so you can tell unique stories.

• Good brand voice content vs. generic content - and how AI can help (without replacing you).