One of Aotearoa's most recognisable visitor destinations — where natural beauty, adventure, culture and wellbeing intersect. The opportunity ahead: a year-round, premium destination built on a regenerative visitor economy.

Visitor Economy

$776m

visitor spend p.a. — 73% domestic, 27% international.

One of Aotearoa's most recognisable visitor destinations — where natural beauty, adventure, culture and wellbeing intersect. The opportunity ahead: a year-round, premium destination built on a regenerative visitor economy.

• Developing premium, year-round visitor precincts
• Strengthening events as a year-round economic engine
• Growth of iwi-led and culturally-anchored visitor experiences
• Scaling regenerative, nature-based tourism
• Deeper integration with surrounding regions for multi-destination itineraries

$327.4m

GDP

2,878

Jobs