Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your business.
In fact, if you run a local business targeting local clients, I would dare to say it is THE most powerful strategy available to you.
For example, if someone searches for a “taupo restaurant”, this is what they see:
What you are seeing here is one paid ad, followed by THREE Google My Business listings before we even see the normal organic search results. If you can rank your GMB listing in these top 3, you can pull in large numbers of highly qualified leads day in and day out without needing to spend a dime on ads.
Google My Business combines all your different Google platforms into one central place, which includes your Google+ profile, Google Maps profile, your Google reviews, access to data on Google Analytics and Google Insights, and more.
If you have a unique brand name, you can even get a large display like this to show when people search for that name:
GMB immediately gives your business credibility and visibility, and as I said before, if you run a local business, it should be #1 on your priority list.
And best of all, ranking your GMB listing is really not that hard. It simply requires you to optimise your profile and then collect reviews and citations.
How to optimise your Google My Business listing: expert tips by Graham Charlton
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