Online marketing is a constantly evolving space. Keeping up with almost daily changes in social media, digital advertising, and search engine algorithms can seem like an impossible task. This has led to a growing number of businesses seeking out specialist digital marketing support.
For Taupō local Ollie Brazier, starting digital marketing agency Oxygen Media was an obvious choice. “Unlike most other marketing agencies, at Oxygen Media we solely focus on online marketing” says Ollie. “The traditional marketing mediums of newspaper, radio and TV all have digital versions now, so businesses can be much more targeted with their messages. We can reach the right people and offer an immediate action, such as making a purchase or sending a booking enquiry. Digital marketing is just much more effective” he says.
Ollie started his first online marketing business at the age of 18, when social media channels like Facebook and Instagram were beginning to grow exponentially. After an internship in the USA and Australia, and some time working as a digital marketing contractor, Ollie decided to invest in his own business. “I could see that there was a gap in the New Zealand market for a digital marketing agency that actually delivered tangible results. At Oxygen we communicate frequently with our clients to keep them updated on the progress of their campaigns. We don’t just produce automated reports from a database” says Ollie.
Oxygen Media’s personal approach has delivered strong growth for the company, particularly in the tourism and hospitality sectors. New clients often come from word-of-mouth referrals and Oxygen is now looking to expand into Australia. Ollie currently ranks in Planable’s top 50 social media marketers in the world, and is the only person from New Zealand on the list. He’s also recently launched a new fitness clothing brand, Oxyfit.
Although he’s often travelling to meet clients, Ollie enjoys coming home to Taupō. “In Taupō I have a great work-life balance. I can set up my laptop next to the lake, and fit in a gym session between meetings. It’s so peaceful and really feels like home – it’s an awesome place to live” says Ollie.