Marketing Strategies For Small Businesses

Updated: May 14, 2019

Half of these options will probably be viable growth strategies for your business.

Four of them are probably worth testing out over the next month.

And one of them has the potential to skyrocket your growth over the next year.


Once you’ve achieved product/market fit, your growth is simply a matter of smart marketing on the front end and a good customer retention on the backend.

By the end of this article, you will know exactly what to do next with your marketing.


There Is No Magic Marketing Strategy

The goal of marketing is to connect your business’ value to the right customer base. It’s a simple concept but it can take on a million different shades.


What demographics make up your customer base?

Where do they live?

Where do they hang out online?

How do they look for products in your niche?

Who do the listen when making decisions relative to your product?


The answers to these questions determine which marketing strategies will be viable and which will be a waste of time.


In other words, the key to success for your business is not Facebook Ads.

It’s not SEO.

It’s not conference networking.

There is no magic, universal strategy that will revolutionise your business. I have literally no clue what will work for you, because I don’t know you. I don’t know your business. I don’t know your customers.


But fortunately, you DO know your business! You DO know your customer base!

Following this you will have an expanded awareness of viable marketing channels, any of which could hold the key to your future growth.


Eight of the channels we will discuss are strictly digital strategies, which will be conducted online.

The other eight are a bit more general, with strategies that can be conducted offline


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